Section A
STRATEGIC PLANNING AND MANAGEMENT - INTRODUCTION
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Introduction
Strategic management
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Definitions of strategic management
The difference between operational and strategic management
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Strategic thinking
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Strategic management model
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Components and stages in the strategic management process
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The journey to farming success
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Case study farmers
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Section B
THE JOURNEY
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MISSION, STRATEGIC VISION AND CULTURE
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1.1
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INTRODUCTION
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1.2
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MISSION
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1.2.1
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Characteristics of a mission
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1.2.2
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Where does entrepreneurship feature in the mission statement?
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1.2.3
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Communicating the mission statement
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1.2.4
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Examples of mission statements
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1.3
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THE STRATEGIC VISION
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1.3.1
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Characteristics of a strategic vision
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1.3.2
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Pro-active management
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1.3.3
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Importance of a strategic vision
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1.3.4
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Examples of a strategic vision
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1.4
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CULTURE AND VALUES
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1.4.1
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The influence of shared values and culture on strategy
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1.4.2
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Managing the strategy-cultural relationship
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1.4.3
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Who must be involved in the development of cultures and values?
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