ANALYSIS OF THE EXTERNAL ENVIRONMENT OF THE FARMING BUSINESS
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2.1
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INTRODUCTION
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2.2
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TOTAL AGRICULTURAL, AGRIBUSINESS OR FOOD AND FIBRE SYSTEM
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  Click on picture to enlarge
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2.3
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THE MACRO-ENVIRONMENT
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2.3.1
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Economic
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2.3.2
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Political/Legal
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2.3.3
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Ecological/Climate
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2.3.4
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Social/Cultural/Consumers
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2.3.5
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Technological
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2.4
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THE BUSINESS ENVIRONMENT
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2.4.1
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Competitive position and collaborators
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2.4.2
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Consumer/purchaser profiles
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2.4.3
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Suppliers of inputs
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2.4.4
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Creditors
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2.4.5
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Human resources - the scope of the labour market
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2.4.6
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Regulations
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2.5
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KEY DRIVERS OF CHANGE AND CONSEQUENCES
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2.6
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SCENARIO PLANNING
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2.6.1
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What is a scenario
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2.6.2
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How dows scenario planning work?
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2.6.3
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How many scenarios should be drawn up?
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2.6.4
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Scenario development
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2.6.5
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Preparing scenario's at the farming business level
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2.7
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PARADIGM SHIFT TO IDENTIFY OPPORTUNITIES
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2.7.1
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Paradigm shift technique
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ANALYSIS OF THE INTERNAL ENVIRONMENT OF THE FARMING BUSINESS
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3.1
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INTRODUCTION
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3.2
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THE IMPORTANCE OF THE SSWFOT ANALYSIS
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3.3
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MEASURING PERFORMANCE AND ABILITY OF A FARMING BUSINESS
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3.3.1
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Strengths
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3.3.2
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Weaknesses
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3.3.3
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Successes and failures
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3.4
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FORMULATING A WINNING STRATEGY
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3.5
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ANALYSING THE SUPPLY-DEMAND CHAIN
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3.6
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PROFILE OF THE FARMING BUSINESS
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3.7
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KEY POINTS TO IDENTIFY STRENGTHS, SUCCESSES, WEAKNESSES AND FAILURES WITHIN THE FARMING BUSINESS
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