Created from: Contents

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" height=90 BGCOLOR="#006699" TEXT="#080000" bgproperties="fixed" background="02c285a1erlcgo.gif"> <div> <FONT SIZE="5" COLOR="#FFCC66" FACE="Arial" ><B>FARMING SUCCESS</B></FONT><B>     |    </B><B> </B><A HREF="index.htm" TARGET="_top" TITLE="FARMING SUCCESS"><U><B>Home</B></U></A></div> <div> <A HREF="contents.htm" TARGET="_top" TITLE="Contents"><U>Back to Contents</U></A></div> <div> </div> </td> </tr><tr> <td valign="top" height=390 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <I>  Contents (continued)</I></div> <div> <IMG SRC="3e2580a0.jpg" border=0 width="600" height="10" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <bR> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="562" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP BGCOLOR=#A6CAF0 HEIGHT= 16 ><NOBR><div> <A HREF="stage2.htm" TARGET="_top" TITLE="External environment"><U><B>Stage 2</B></U></A></div> </NOBR></tD> <tD VALIGN=TOP BGCOLOR=#A6CAF0><NOBR><div> <B>ANALYSIS OF THE EXTERNAL ENVIRONMENT OF THE FARMING BUSINESS</B></div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 2.1</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> INTRODUCTION</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 2.2</div> </tD> <tD VALIGN=TOP><NOBR><div> TOTAL AGRICULTURAL, AGRIBUSINESS OR FOOD AND FIBRE SYSTEM</div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 231 WIDTH="59"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="231" ALIGN="bottom" WIDTH="59" HSPACE="0" VSPACE="0"></tD> <tD VALIGN=TOP><NOBR><div> <A HREF="food_system.htm" TARGET="_top" TITLE="Total agricultural system"><U><IMG SRC="4919ed30.gif" border=0 width="158" height="211" ALT="Total Agricultural, agribusiness or food and fibre system" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></U></A><A HREF="food_system_2.htm" TARGET="_top" TITLE="Food system"><U><IMG SRC="490d0d00.gif" border=0 width="208" height="208" ALT="Agricultural, agribusiness or food and fibre system Copyright WT Nell" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></U></A></div> <div> <I>Click on picture to enlarge</I></div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="16" ALIGN="bottom" WIDTH="59" HSPACE="0" VSPACE="0"></tD> <tD VALIGN=TOP WIDTH="492"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="16" ALIGN="bottom" WIDTH="492" HSPACE="0" VSPACE="0"></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 2.3</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> THE MACRO-ENVIRONMENT</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 2.3.1</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Economic</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.3.2</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Political/Legal</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.3.3</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Ecological/Climate</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.3.4</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Social/Cultural/Consumers</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.3.5</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Technological</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.4</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> THE BUSINESS ENVIRONMENT</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.4.1</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Competitive position and collaborators</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.4.2</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Consumer/purchaser profiles</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.4.3</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Suppliers of inputs</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.4.4</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Creditors</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.4.5</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Human resources - the scope of the labour market</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.4.6</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Regulations</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.5</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> KEY DRIVERS OF CHANGE AND CONSEQUENCES</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.6</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> SCENARIO PLANNING</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 237 WIDTH="59"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="237" ALIGN="bottom" WIDTH="59" HSPACE="0" VSPACE="0"></tD> <tD VALIGN=TOP WIDTH="492"><div> <I><IMG SRC="46222e80.jpg" border=0 width="290" height="232" ALT="Scenario planning (Copyright WT Nell)" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></I></div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.6.1</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> What is a scenario</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.6.2</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> How dows scenario planning work?</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.6.3</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> How many scenarios should be drawn up?</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.6.4</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Scenario development</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.6.5</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Preparing scenario's at the farming business level</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.7</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> PARADIGM SHIFT TO IDENTIFY OPPORTUNITIES</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 2.7.1</div> </tD> <tD VALIGN=TOP WIDTH="492"><div> Paradigm shift technique</div> </tD> </tR> </TABLE></div> <bR> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="573" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP BGCOLOR=#A6CAF0 HEIGHT= 16 ><NOBR><div> <A HREF="stage3.htm" TARGET="_top" TITLE="Internal environment"><U><B>Stage 3</B></U></A></div> </NOBR></tD> <tD VALIGN=TOP BGCOLOR=#A6CAF0><NOBR><div> <B>ANALYSIS OF THE INTERNAL ENVIRONMENT OF THE FARMING BUSINESS</B></div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 3.1</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> INTRODUCTION</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 3.2</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> THE IMPORTANCE OF THE SSWFOT ANALYSIS</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 130 WIDTH="59"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="130" ALIGN="bottom" WIDTH="59" HSPACE="0" VSPACE="0"></tD> <tD VALIGN=TOP WIDTH="503"><div> <I><IMG SRC="333327d0.jpg" border=0 width="306" height="125" ALT="SWOT analsysis (Copyright WT Nell)" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></I></div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 3.3</div> </tD> <tD VALIGN=TOP><NOBR><div> MEASURING PERFORMANCE AND ABILITY OF A FARMING BUSINESS</div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 3.3.1</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Strengths</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 3.3.2</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Weaknesses</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 3.3.3</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Successes and failures</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 3.4</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> FORMULATING A WINNING STRATEGY</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 3.5</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> ANALYSING THE SUPPLY-DEMAND CHAIN</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 3.6</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> PROFILE OF THE FARMING BUSINESS</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 30 WIDTH="59"><div> 3.7</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> KEY POINTS TO IDENTIFY STRENGTHS, SUCCESSES, WEAKNESSES AND FAILURES WITHIN THE FARMING BUSINESS</div> </tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=2 BGCOLOR=#A6CAF0 HEIGHT= 16 WIDTH="565"><div> <A HREF="contents2.htm" TARGET="_top" TITLE="Created from: Contents"><U><I>(more)</I></U></A><I> </I></div> </tD> </tR> </TABLE></div> <bR> </td> </tr></table></body>