STRATEGIC ANALYSIS AND CHOICE : DEVELOPING A COMPETITIVE ADVANTAGE
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4.1
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INTRODUCTION
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4.2
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STRATEGIC ANALYSIS AND CHOICE
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4.3
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BUILDING A CORE COMPETENCY
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4.3.1
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What does core competency mean in a farming business?
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4.3.2
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Developing a competitive advantage in the farming business
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4.3.3
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Analysing the current strategy
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4.3.4
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Methods of securing a competitive advantage
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4.3.5
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Risks in developing a competitive advantage
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4.3.6
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The total risk environment
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4.4
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THE KEY TO SUCCESS
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LONG-TERM GOALS
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5.1
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INTRODUCTION
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5.2
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FORMULATING LONG-TERM GOALS
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5.2.1
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Financial goals
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5.2.2
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Strategic goals
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5.2.3
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Personal goals
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5.2.4
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Goals concerning family relationships for teamwork or succession goals
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5.2.5
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Combination of goals
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5.3
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LONG-TERM GOALS VERSUS SHORT-TERM OBJECTIVES
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MAIN STRATEGY
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6.1
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INTRODUCTION
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6.2
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FORMULATING A WINNING STRATEGY
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6.2.1
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Crafting winning strategies
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6.2.2
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Commandments of winning strategies
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6.3
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CHARACTERISTICS OF A WINNING STRATEGY
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6.4
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FUNCTIONAL STRATEGIES FOR A FARMING BUSINESS
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6.4.1
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Production strategies
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6.4.2
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Marketing strategies
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6.4.3
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Financial strategies
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6.4.4
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Human resource strategies
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6.4.5
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Management strategies
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6.4.6
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Operational strategies
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6.5
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COMBINING STRATEGIES
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6.6
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THE NECESSITY OF A COMPETITIVE STRATEGY
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6.7
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HOW WELL DOES THE PROPOSED STRATEGY FIT INTO THE EXISTING FARMING BUSINESS?
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6.7.1
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Synchronisation test
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6.7.2
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Competitive advantage test
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6.7.3
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Performance test
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SHORT-TERM OBJECTIVES AND ACTIONS
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7.1
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INTRODUCTION
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7.2
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FORMULATING SHORT-TERM OBJECTIVES AND ACTIONS
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7.2.1
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Characteristics of short-term objectives and actions
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7.2.2
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Involvement of the employees
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7.2.3
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Kinds of objectives
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7.3
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ADDING VALUE TO SHORT-TERM OBJECTIVES AND ACTIONS
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FUNCTIONAL TACTICS
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8.1
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INTRODUCTION
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8.2
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DIFFERENCE BETWEEN FUNCTIONAL TACTICS AND BUSINESS OR FARMING STRATEGIES
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8.3
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FUNCTIONAL TACTICS IN AGRICULTURE
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8.3.1
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Functional tactics in production
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8.3.2
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Functional tactics in marketing
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8.3.3
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Functional tactics in record-keeping and finances
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8.3.4
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Functional tactics in research and development
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8.3.5
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Functional tactics in human resource management
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8.3.6
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Organogram or organisational structure
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8.3.7
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Conclusion to functional tactics
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8.3.8
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Discussion of the envisaged results of the functional tactics of John Lamb
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