Contents

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" height=90 BGCOLOR="#006699" TEXT="#080000" bgproperties="fixed" background="02c285a1erlcgo.gif"> <div> <FONT SIZE="5" COLOR="#FFCC66" FACE="Arial" ><B>FARMING SUCCESS</B></FONT><B>     |    </B><B> </B><A HREF="index.htm" TARGET="_top" TITLE="FARMING SUCCESS"><U><B>Home</B></U></A></div> <div> Contents<FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage1.htm" TARGET="_top" TITLE="Mission, Vision, Culture"><U>Stage1</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage2.htm" TARGET="_top" TITLE="External environment"><U>Stage2</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage3.htm" TARGET="_top" TITLE="Internal environment"><U>Stage3</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage4.htm" TARGET="_top" TITLE="Analysis and choice"><U>Stage4</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage5.htm" TARGET="_top" TITLE="Longterm goals"><U>Stage5</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage6.htm" TARGET="_top" TITLE="Main strategy"><U>Stage6</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage7.htm" TARGET="_top" TITLE="Shortterm objectives/Actions"><U>Stage7</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage8.htm" TARGET="_top" TITLE="Functional tactics"><U>Stage8</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage9.htm" TARGET="_top" TITLE="Key implementation policies"><U>Stage9</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage10.htm" TARGET="_top" TITLE="Implementation of actions"><U>Stage10</U></A><FONT SIZE="1" COLOR="#FFFF99" FACE="Symbol" >   ·   </FONT><A HREF="stage11.htm" TARGET="_top" TITLE="Strategic control and repositioning"><U>Stage11</U></A></div> <div> </div> </td> </tr><tr> <td valign="top" height=390 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <I>  Contents</I></div> <div> <IMG SRC="3e2580a0.jpg" border=0 width="600" height="10" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="570" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP COLSPAN=3 BGCOLOR=#A6CAF0 HEIGHT= 36 ><NOBR><div> <B>Section A</B></div> <div> <B>STRATEGIC PLANNING AND MANAGEMENT - INTRODUCTION</B></div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=3 HEIGHT= 30 WIDTH="560"><div> Introduction</div> <div> Strategic management   </div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 30 WIDTH="71"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="30" ALIGN="bottom" WIDTH="71" HSPACE="0" VSPACE="0"></tD> <tD VALIGN=TOP COLSPAN=2><NOBR><div> Definitions of strategic management</div> <div> The difference between operational and strategic management</div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=3 HEIGHT= 15 WIDTH="560"><div> Strategic thinking</div> </tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=3 HEIGHT= 15 WIDTH="560"><div> Strategic management model</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="71"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="15" ALIGN="bottom" WIDTH="71" HSPACE="0" VSPACE="0"></tD> <tD VALIGN=TOP COLSPAN=2><NOBR><div> Components and stages in the strategic management process</div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=3 HEIGHT= 15 WIDTH="560"><div> The journey to farming success</div> </tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=3 HEIGHT= 15 WIDTH="560"><div> Case study farmers</div> </tD> </tR> </TABLE></div> <bR> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="572" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP COLSPAN=2 BGCOLOR=#A6CAF0 HEIGHT= 36 WIDTH="564"><div> <B>Section B</B></div> <div> <B>THE JOURNEY</B></div> </tD> </tR> </TABLE></div> <div> <A HREF="journey.htm" TARGET="_top" TITLE="Journey to farming success"><U><IMG SRC="47e076a0.jpg" border=0 width="263" height="362" ALT="Journey to Farming Success (Copyright WT Nell)" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></U></A></div> <div> <I>Click on picture to enlarge</I></div> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="573" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="BOTTOM" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP BGCOLOR=#A6CAF0 HEIGHT= 16 ><NOBR><div> <A HREF="stage1.htm" TARGET="_top" TITLE="Mission, Vision, Culture"><U><B>Stage 1</B></U></A></div> </NOBR></tD> <tD VALIGN=TOP BGCOLOR=#A6CAF0 WIDTH="503"><div> <B>MISSION, STRATEGIC VISION AND CULTURE</B></div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 1.1</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> INTRODUCTION</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 1.2</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> MISSION</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 1.2.1</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Characteristics of a mission</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 16 WIDTH="59"><div> 1.2.2</div> </tD> <tD VALIGN=TOP><NOBR><div> Where does entrepreneurship feature in the mission statement?</div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.2.3</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Communicating the mission statement</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.2.4</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Examples of mission statements</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.3</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> THE STRATEGIC VISION</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 280 WIDTH="59"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="280" ALIGN="bottom" WIDTH="59" HSPACE="0" VSPACE="0"></tD> <tD VALIGN=TOP><NOBR><div> <IMG SRC="472a4130.jpg" border=0 width="420" height="275" ALT="Strategic vision" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.3.1</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Characteristics of a strategic vision</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.3.2</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Pro-active management</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.3.3</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Importance of a strategic vision</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.3.4</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Examples of a strategic vision</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.4</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> CULTURE AND VALUES</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.4.1</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> The influence of shared values and culture on strategy</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.4.2</div> </tD> <tD VALIGN=TOP WIDTH="503"><div> Managing the strategy-cultural relationship</div> </tD> </tR> <tR> <tD VALIGN=TOP HEIGHT= 15 WIDTH="59"><div> 1.4.3</div> </tD> <tD VALIGN=TOP><NOBR><div> Who must be involved in the development of cultures and values?</div> </NOBR></tD> </tR> <tR> <tD VALIGN=TOP COLSPAN=2 BGCOLOR=#A6CAF0 HEIGHT= 18 WIDTH="565"><div> <A HREF="contents70.htm" TARGET="_top" TITLE="Created from: Contents"><U><I>(more)</I></U></A><I> </I></div> </tD> </tR> </TABLE></div> <bR> <bR> </td> </tr></table></body>